Privacy Policy

Last Updated: July 27, 2026

PurePath Neurofeedback (“PurePath,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, request a consultation, schedule services, communicate with us, or otherwise interact with PurePath.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Information You Provide

You may provide information such as:

  • Your name

  • Email address

  • Telephone number

  • Mailing address

  • Appointment or consultation information

  • Communication preferences

  • Information submitted through contact, intake, or consultation forms

  • Information about the individual seeking services

  • Payment or billing information

  • Messages and other communications sent to PurePath

Please do not submit highly sensitive medical information through a general website contact form unless the form specifically requests it.

Information Collected Automatically

When you use our website, we may automatically collect certain information, including:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Pages viewed

  • Dates and times of website visits

  • Referring website

  • General geographic area

  • Website interaction and usage information

We may collect this information through cookies, analytics services, server logs, and similar technologies.

2. How We Use Information

PurePath may use collected information to:

  • Respond to questions and consultation requests

  • Schedule and manage appointments

  • Provide neurofeedback, qEEG brain mapping, and related services

  • Communicate about appointments, services, and account activity

  • Send appointment reminders and administrative notifications

  • Provide information requested by prospective or current clients

  • Process payments and maintain business records

  • Improve our website, services, and client experience

  • Protect the security and integrity of our systems

  • Comply with legal and regulatory obligations

  • Send promotional communications when the recipient has provided the required consent

3. Text Messaging and Mobile Information

When you provide your mobile telephone number and separately agree to receive text messages from PurePath, we may send messages related to:

  • Consultation requests

  • Appointment confirmations and reminders

  • Scheduling updates

  • Client support

  • Service-related notifications

  • Follow-up communications

  • Promotional or informational messages when separately authorized

Consent to receive text messages is voluntary and is not a condition of purchasing services or receiving treatment.

Message frequency may vary. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact us using the information listed below.

We do not sell mobile telephone numbers, text-message opt-in information, or text-message consent records.

Mobile information and text-message opt-in consent will not be shared with third parties or affiliates for their marketing or promotional purposes.

We may provide mobile information to vendors that help us operate our messaging program, such as telecommunications carriers, messaging platforms, scheduling providers, and customer-support systems. These providers may use the information only to perform services for PurePath and not for their own marketing purposes.

Opting out of text messages does not prevent PurePath from contacting you through another method when permitted by law, such as email or telephone.

4. How We Share Information

We may share information in the following limited circumstances:

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Website hosting

  • Appointment scheduling

  • Payment processing

  • Email delivery

  • Text-message delivery

  • Customer relationship management

  • Data storage and security

  • Website analytics

  • Professional and administrative support

These providers are authorized to use information only as necessary to provide their services to PurePath.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law, regulation, subpoena, or court order

  • Respond to a lawful government request

  • Protect the rights, property, or safety of PurePath, our clients, or others

  • Investigate fraud, misuse, security incidents, or illegal activity

  • Enforce our agreements and policies

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction. Any successor would remain responsible for handling personal information in accordance with applicable law.

Text-message opt-in data and consent will not be transferred or used for unrelated third-party marketing.

5. Cookies and Analytics

Our website may use cookies and similar technologies to remember preferences, understand website traffic, improve performance, and evaluate how visitors use the website.

You may be able to disable cookies through your browser settings. Disabling cookies may affect certain website functions.

6. Health and Treatment Information

Information collected as part of an evaluation, intake process, brain mapping service, neurofeedback program, or other client service may be subject to additional privacy and recordkeeping requirements.

When applicable, protected health information will be handled in accordance with applicable federal and state law and any separate Notice of Privacy Practices provided by PurePath or an overseeing healthcare provider.

This website Privacy Policy does not replace any Notice of Privacy Practices that may apply to clinical or healthcare records.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide requested services

  • Maintain client and business records

  • Complete transactions

  • Resolve disputes

  • Enforce agreements

  • Meet legal, accounting, insurance, and regulatory obligations

Retention periods may vary based on the nature of the information and the purpose for which it was collected.

8. Information Security

PurePath uses reasonable administrative, technical, and physical safeguards designed to protect personal information.

No website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should use care when submitting information electronically.

9. Your Choices

Depending on your location and applicable law, you may request that we:

  • Provide information about the personal information we maintain about you

  • Correct inaccurate information

  • Delete certain information

  • Stop certain uses of your information

  • Update your communication preferences

Some information may be retained when required for legal, clinical, accounting, security, or legitimate business purposes.

To stop marketing emails, use the unsubscribe link included in the email. To stop text messages, reply STOP.

10. Children’s Privacy

Our general website is not directed toward children under 13, and children should not submit personal information through the website without the involvement of a parent or legal guardian.

A parent or legal guardian may provide information concerning a minor when requesting or receiving services on the minor’s behalf.

11. Third-Party Websites

Our website may contain links to third-party websites or services. PurePath does not control and is not responsible for the privacy practices, content, or security of those websites.

Review the privacy policies of third-party websites before providing them with personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

Your continued use of the website after an updated policy is posted constitutes acknowledgment of the revised policy.

13. Contact Us

Questions, requests, or concerns about this Privacy Policy may be submitted to:

PurePath Neurofeedback
5802 Highland Blvd
Midland, Texas 79707

Website: www.purepathneuro.com